The Ups and Downs by using a logo maker generator to for Business Branding

Are you in the process of designing a logo for your business? Then something that you need to focus on is coming up with a design that looks professional and that will help you with the branding portion of your business. Designing the logo can either be a very easy and fun task for you, or it can be one that is very intimidating and overwhelming. If you are in the second category and you don’t want to spend money on a professional designer, then you have probably already considered working with a logo maker generator. These tools are definitely very popular and are all over the place so deciding whether you should work with them or not can be a challenge on its own. To help you out, today we are going to talk about some of the pros and cons of these tools, so make sure to keep reading for more information.

You don’t need any special skills

One of the best and most prominent selling points of logo makers is the fact that they are really easy and simple to use, and that is actually a selling point that we can stand behind. If you are someone that has no experience and has no skills when it comes to anything that has to do with design, then they are a great tool to use. They usually have very friendly interfaces, most of the time drag and drop style, and that means that even the most inexperienced person can use them. You don’t need to have any special skills and you will still be able to come up with a great looking logo that is customized to fit your needs.

Working with templates results with lack of originality

When you are working with a logo maker generator chances are you are going to be dealing with templates and whenever you are working with a template, if there is one thing that you can be sure of it is the fact that the end product will not be original. When you are not working with a professional and working with a template instead there is a definite limit to the options that are available to you and that means that all of the other people that used the same template were limited in the same way. Coming up with something that will be really similar to someone else’s design is a real risk here which means that it will be extremely difficult for you to make your business stand out amongst the crowd. When you work with a designer you get all of the ideas that no one else has gotten before and you get to target your audience, something that a template won’t let you do.

You will have no access to copyrights and trademarking

When you design anything it is only natural to want to protect it and that is where trademarking and copyrights come into play. However, when you are using a logo maker to generate your logo, a big risk is that you will have no access to copyrights and trademarks. Unless you have a legal expert that will help you protect your identification, you will definitely have to go through a long and very boring process or obtaining different copyrights for your corporate identity which is a process that will cost you more money than the logo generator and the logo itself.


Now that you see what some of the pros and cons are, it is time for you to decide whether this is a risk that you want to take. You will definitely not get the most professional result out of working with a logo maker generator, but if you are not prepared to pay the large price tag of a designer they may be the only option you have. So if you have made up your mind and you decide to choose a logo maker generator, we recommend you to check out Shopify’s free logo maker platform called Hatchful, just click on https://hatchful.shopify.com from our point of view this is a great tool to start with.

We hope you found this article helpful and that it has made your decision just a little bit easier.